Gold for HumanChemistry@Friendly Fire 4!
At the dpok - "German Award for Online Communication" the employer branding team convinced the jury in the category "Chemical & Pharma" and won against projects of Merck and Boeringer Ingelheim.
"We are happy to receive the award for "HumanChemistry@Friendly Fire 4" because it demonstrates the importance of innovative targeting," says Thomas Wessel, CHRO. "Our #HumanChemistry employer branding campaign consistently focuses on people, making us an authentic employer.”
Chemistry meets gaming and charity: In December 2018, eleven of Germany's most popular YouTuber / Influencers played in a live stream in the format of a game show for twelve hours on Friendly Fire 4, interacting with over 500,000 viewers via chat. They donated around €900,000 to support six non-profit organizations throughout Germany.
Evonik was the first B2B company to participate with a chemistry quiz and an interactive competition. Viewers were able to post their selfie together with #HumanChemistry on various social media channels and take part in a raffle on Evonik's career page.
Since 2011, the German Award for Online Communication (dpok) has honored outstanding projects, professional campaign planning and forward looking strategies in digital communication.