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Gold for HumanChemistry@Friendly Fire 4!

At the dpok - "German Award for Online Communication" the employer branding team convinced the jury in the category "Chemical & Pharma" and won against projects of Merck and Boeringer Ingelheim.

"We are happy to receive the award for "HumanChemistry@Friendly Fire 4" because it demonstrates the importance of innovative targeting," says Thomas Wessel, CHRO. "Our #HumanChemistry employer branding campaign consistently focuses on people, making us an authentic employer.”

Chemistry meets gaming and charity: In December 2018, eleven of Germany's most popular YouTuber / Influencers played in a live stream in the format of a game show for twelve hours on Friendly Fire 4, interacting with over 500,000 viewers via chat. They donated around €900,000 to support six non-profit organizations throughout Germany.

Evonik was the first B2B company to participate with a chemistry quiz and an interactive competition. Viewers were able to post their selfie together with #HumanChemistry on various social media channels and take part in a raffle on Evonik's career page.

Since 2011, the German Award for Online Communication (dpok) has honored outstanding projects, professional campaign planning and forward looking strategies in digital communication.

To the Video on YouTube

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