#HumanChemistry meets Borussia Dortmund
With its new employer branding campaign #HumanChemistry Evonik shows: Behind strong chemical products are strong employees - as Evonik stands behind BVB.
The game against Bayern Munich on November 4th was characterized by team spirit. BVB players and Evonik employees around the world were visibly linked through the #HumanChemistry. Only for this game, the usual front of the jerseys was changed from “Evonik” to “#HumanChemistry”. As well, #HumanChemistry appeared on large screens and boards in the stadium and captured the atmosphere around the game in social networks.
In selected ads, Evonik - as an employer of around 36,000 people worldwide - is addressing potential new employees with Mario Götze and other BVB faces. The message: the only way you can be successful is when the chemistry between team members is right. Accordingly, Evonik would like to score with team spirit, exciting development opportunities and flexibility.
Within the campaign,
Evonik employees are ambassadors for the company: they can share their
experiences at Evonik and publish their own contributions under #HumanChemistry
on the career site.